Content is an essential part of any marketing engine. In the technology space content plays a critical role in deciding how you position yourself among…
As marketers, we rely on various tools to help us with our day to day work. Unfortunately with COVID, you might have discontinued some of…
“This was a great campaign! You should write a blog about what you learned from it” “Yeah! If I find the time I certainly will”…
If you ask five people (marketers or otherwise) about what marketing means, chances are you will get five different answers. Some will tell you it’s…
In a 1996 essay, Bill Gates coined the term “Content is King” to describe the future of the Internet as a marketplace for content. In…
Among the many assumptions that today’s business leaders make is that buyers buy and sellers sell. In their minds, there is a clear distinction between…